Accomplishments and Keys
Who am I?
I began my career in 1960, first in radio sports and news at stations in Iowa and Illinois, became a Sales Manager and then General Manager at
WKOW-TV, Madison, and later President of the Wisconsin Television Network, which included stations in Madison, Wausau, La Crosse and Eau Claire.
In 1986, I co-founded Shockley Communications with a single FM station, WOLX, Baraboo/Madison. Seven radio stations in the Milwaukee and Superior markets were added before the acquisition of Wisconsin Television network in 1997.
In 1998, under my leadership, WKOW-DT, Madison became one of the nation's first high definition digital TV stations. I served the industry in such positions as Chairman of the ABC-TV Affiliates Board in 1979, President of the Wisconsin Broadcasters Association in 1981 and President of the Wisconsin Broadcasters Association Foundation in 1990-95.
In addition to Shockley Group, Inc., I continue to follow my Broadcasting passion by serving as Chairman of Armada Media Corporation.
Keys we live by:
In Business Magazine
- Strong ethical and employee-friendly business culture
- Strong Leadership
- A record of innovation
- Involvement in professional associations (local, state, national, international)
- Non-profit charity work
- Legacy: Terry is a "Giver". As a "Role Model" he has insight, encouraged and praised the efforts of his teams