About Shockley Group

Q&A

Who am I?

I began my career in 1960, first in radio sports and news at stations in Iowa and Illinois, became a Sales Manager and then General Manager at WKOW-TV, Madison, and later President of the Wisconsin Television Network, which included stations in Madison, Wausau, La Crosse and Eau Claire.

In 1986, I co-founded Shockley Communications with a single FM station, WOLX, Baraboo/Madison. Seven radio stations in the Milwaukee and Superior markets were added before the acquisition of Wisconsin Television network in 1997.

In 1998, under my leadership, WKOW-DT, Madison became one of the nation's first high definition digital TV stations. I served the industry in such positions as Chairman of the ABC-TV Affiliates Board in 1979, President of the Wisconsin Broadcasters Association in 1981 and President of the Wisconsin Broadcasters Association Foundation in 1990-95.

In addition to Shockley Group, Inc., I continue to follow my Broadcasting passion by serving as Chairman of Armada Media Corporation.

Contact Terry
at 386-956-1806


Keys we live by:

  • Integrity is important to us
  • We give praise
  • Performance vs. promise is essential
  • Positive attitude is important
  • Look for achievement and excellence every day
  • We are open and honest
  • Persistence and determination are omnipotent
  • Selling requires passion
  • Performance is life long
  • We like to have fun
  • In Business Magazine

    Terry's election as a charter member of the Executive Hall of Fame by Madison's official business publication, as published by In Business magazine, resulted from many outstanding attributes:
    • Strong ethical and employee-friendly business culture
    • Strong Leadership
    • A record of innovation
    • Involvement in professional associations (local, state, national, international)
    • Non-profit charity work
    • Legacy: Terry is a "Giver". As a "Role Model" he has insight, encouraged and praised the efforts of his teams